The Biometric Ticket

The long line at the gate is extinct. At the new "Sphinx Stadium" in Cairo, 60,000 fans entered in under 12 minutes—using nothing but their faces. Biometric scanning, once reserved for airports, is now standard for sports venues.

Inside, "Just Walk Out" technology means you grab a beer and a hot dog without speaking to a cashier. The transaction is seamless, frictionless, and dangerously easy on the wallet. Average spend per fan has increased by 35%.

Sustainability as a Sport

Modern stadiums are fundamentally power plants. The roof of the Sphinx is a solar array that powers the entire neighborhood when no game is on.